To use the web API you require an API key (application id). You get this from your user page.
https://www.botlibre.com/login?user-details=true
For API limits see,
https://www.botlibre.com/upgrade.jsp
The instance id is the id of the bot that you are sending the message to. You can create your own bot, or send a message to an existing bot. The bot's id is from its details page.
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